Referral Management & Marketing Automation is a solution that offers efficient inbound lead generation, lead management and conversion. It supports auto-assignment of referred leads to sales agents based on user defined logic enabled via workflow automation. The solution tracks lead status and assigns KPIs to the referrer as leads move ahead in the purchase process, enabling managers to monitor the response times of sales agents. ReMMA supports marketing automation for personalized content delivery and campaign management, with provision to integrate with other systems.