Since Social Networking tools emerged, Social Media has became part and parcel of our life in this digital age. Social websites such as Facebook, Twitter, LinkedIn, Google Plus and Pinterest have dominated the means this digital generation networking and communicating with others, collecting and sharing information, and giving feedback and recommendation about people, organizations, products and services.
Social Media has changed the behaviour of the consumers – the digital consumers!
Financial, Insurance and Takaful companies must recognize these emerging trends that are affecting the way of doing business.