121 Servcies | 121Advisor

Our Digital Marketing Services enable our customers to deliver end-to-end Customer First Connected Enterprise solutions for Marketing, Branding, Prospecting, Selling and Servicing using our CXM 2.0 Customer Experience Management methodology. 121Advisor also provides SaaS hosting services, multi-lingual chatbot implementation and mobile e-learning course development.

CXM 2.0 Customer Experience Management Model

Build Personalized Customer Journeys based on target personas

AIDA model for referrals, marketing and sales

Awareness: create brand and product awareness
Interest: personalized engagement with consumers
Desire: create emotional connection
Action: Call to Action to buy

Personalized marketing and purchase interactions based on persona segments to create interest and desire to buy the right product.

ALA model for servicing, cross-sell and upsell

Adoption: personalized customer service engagement
Loyalty: provide great customer service experience
Advocacy: encourage sharing and referrals

Deliver great experience via personalized customer services engagement to build trusted relationships encouraging referrals.

Digital Marketing

CXM 2.0 is a 5 step end-to-end personalized consumer engagement model

Marketing develop personalized customer journeys that integrate social and email campaigns
Branding to build corporate brand awareness
Prospecting generate referrals from website and social media that are auto-assigned to advisors
Selling direct online consumer purchase or advisor sales via mobile point of sales apps
Servicing customer self-service portal, robo advisor and personalized customer service engagement

Digital Marketing Services

Define target segments via automated Persona rules assessment
Develop personalized Customer Journeys for each target segment
Design and run social & email campaigns with ROI analytics
UI/UX design and implementation of SEO optimized, mobile responsive websites and portals
Template based content creation

Multi-Lingual Chatbot & Robo Advisor Implementation

Reduce customer service costs by up to 40% by implementing 24×7 intelligent multi-lingual bots
Scripting and implementation of multi-lingual chatbots for FAQs, lead generation, customer service delivering personalized customer experiences
Development of multi-lingual Robo Advisors for lifestyle financial planning and product advice
Advisor support via authenticated enquiries on status of customer applications and claims

Robo Advisor platform revenues set to increase to USD5 billion in 2022

Source- Fintech Futures: Market Disruption, Leading Innovators & Emerging Opportunities 2017 – 2022, Juniper Research

INCREASE REVENUE AND REDUCE COST BY DELIVERING 24/7 PERSONALISED CUSTOMER ENGAGEMENT

Multi-lingual Chatbot for Financial Insurance & Takaful

Hosted Services

121Advisor is a regulatory approved financial services outsource provider
Provision of SaaS (Software as a Service) application hosting
Provision of 3-tier regulatory compliant infrastructure hosting with disaster recovery site
24/7 Hosting & Managed Services

E-Learning Course Development

We assist agency training departments in

Conversion of existing training material into mobile e-learning content that can be downloaded and run offline on agent’s mobile devices
We enhance training courses via e-learning interactions, dialogue simulations and interactive assessments
Create e-learning modules with option to host on Learning Management System that tracks assessment scores and interfaces to agency administration system

CXM 2.0 Customer Experience Management Model

Build Personalized Customer Journeys based on target personas

Digital Marketing

Multi-Lingual Chatbot & Robo Advisor Implementation

Robo Advisor platform revenues set to increase to USD5 billion in 2022

Source- Fintech Futures: Market Disruption, Leading Innovators & Emerging Opportunities 2017 – 2022, Juniper Research

INCREASE REVENUE AND REDUCE COST BY DELIVERING 24/7 PERSONALISED CUSTOMER ENGAGEMENT

Hosted Services

E-Learning Course Development

Solutions

All your Digital Needs with 121Advisor’s Customer First Connected Enterprise Digital Framework (EDF)

PAM

Building Predictive Analytics Models (PAM) for Banking, Insurance & Takaful. 121Advisor solutions focus on predictive marketing & sales, customer service, new business underwriting, personalization...

FITbot

Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot) solution is our multi-lingual Robo Advisor and chatbot that utilizes hybrid trees and natural language processing (NLP) to engage w...

WebPoS

Web Portal Solution for Sales & Servicing (WebPoS) solution is our multi-lingual mobile responsive website and portal solution to enable clients to experience a unified personalized digital experie...

ReMMA

Referral Management & Marketing Automation (ReMMA) solution effectively and efficiently auto-assigns, tracks and manages lead refferals and conversions based on user defined workflows. Marketing au...

SAMA

Sales Activity Mobile App (SAMA) solution allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor realtime to render assist...

COS

Choices Online Store (COS) solution allows insurers and takaful operators to provide direct purchase of products online. Can integrate with Multi-lingual Chatbot for Financial Insurance & Takaful (...

TIMMS

Takaful & Insurance Mobility Made Simple (TIMMS) solution is a cross platform mobile point of sales solution allowing agents to identify client financial needs via Customer Fact Find, recommend pro...

CSSP

Customer Self-Service Portal (CSSP) solution reduces operating cost by enabling the customer to view their detailed information in terms of profile, policies and contracts purchased online, make re...

CeMD

Community & E-worksite Marketing & Distribution (CeMD) solution is our community portal solution allows organisations to engage with members of their community to nurture trust and create advocates...

McDMS

Multi-channel Distribution Management Solution (McDMS) for general agencies, IFAs, brokers to simplify operations by consolidating their diverse requirements. With built in performance management a...

EPC

Enterprise Product Configurator (EPC) solution helps to reduce the time to market for insurance and takaful products. Built to rapidly setup product rates, illustrations, validation engine as well...