AIDA model for sales and marketing:
– Awareness: create brand awareness
– Interest: generating interest
– Desire: create emotional connection
– Action: Call-to-Action

Personalized marketing interactions & funnel recognizing the difference between someone consuming a product vs buying

Post-sales services that build trusted relationships, create referrals via adoption, loyalty and advocacy
– Adoption
– Loyalty
– Advocacy

Post-sales for building trusted relationships, referrals via adoption, loyalty and advocacy