Build Personalized Customer Journeys based on target personas
AIDA model for referrals, marketing and sales
- Awareness: create brand and product awareness
- Interest: personalized engagement with consumers
- Desire: create emotional connection
- Action: Call to Action to buy
Personalized marketing and purchase interactions based on persona segments to create interest and desire to buy the right product.
ALA model for servicing, cross-sell and upsell
- Adoption: personalized customer service engagement
- Loyalty: provide great customer service experience
- Advocacy: encourage sharing and referrals
Deliver great experience via personalized customer services engagement to build trusted relationships encouraging referrals.